Tyler Forster

Design & Strategy Leader.
Pioneering visionary product and service experiences.


Biography

With over two decades of design leadership, I am passionate about driving innovation and creating compelling narratives that engage users throughout their journey. My experience, rooted in the intersection of arts, storytelling, and design, emphasizes prioritizing user needs to create visually appealing, engaging, and intuitive products. Skilled in leading cross-functional teams, I tackle complex challenges through strategic design execution, guiding projects from discovery research and ideation to execution and usability testing. This user-centered approach ensures seamless experiences across diverse product, brand, and advertising landscapes, delivering measurable results and earning recognition with awards such as the Addys, AIGA, Clios, and a U.S. Patent for UX innovation.

By leveraging emerging technologies and industry trends, I drive creativity and impact, aligning design initiatives with business goals to boost brand awareness, customer engagement, and revenue growth. As a leader, I am grounded in empathy and conflict resolution, fostering a culture of collaboration, transparency, and inclusivity. Through effective communication, mentorship, and empowerment, I encourage team growth, autonomy, and innovation. My strategic approach ensures that each project exceeds expectations, driving sustained success and positioning the organization for long-term growth. By continuously refining processes and embracing feedback, I keep our team agile and responsive to evolving challenges and opportunities.


Honors & Awards

AAF Awards
7 Gold, 3 Silver

Architectural Digest Design Show
Best-in-Show Branded Installation

Clio Awards
7 Gold, 1 Shortlist

Communication Arts
2 Interactive Annual Features

Effie Awards
4 Gold, 1 Silver, 4 Bronze, 2 Finalist

Cannes Lions
2 Grand Prix, 1 Gold Cyber, 2 Silver Cyber

Drum Design Awards
1 Gold

SEGD Global Design Awards
1 Merit Award

U.S. Patent D858544
September 3, 2019

Webby Awards
2 Wins, 5 Honorees

One Club & One Show
1 Gold, 2 Silver, 7 Merit Awards

W3 Awards
3 Gold, 30 Silver


Select Clients

DAI Global

DAI Global's corporate website underwent a redesign to align with its strategic vision, enhancing aesthetics and user experience while supporting expansion into financial and commercial sectors.


Engel & Völkers

Inspired by Engel & Völkers’ legacy in luxury real estate, the brand’s new digital platform and creative overhaul embody its global prestige, enhancing agent growth and client engagement with a modern, digital-first approach.

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Monumental Sports Network

Driven by Monumental Sports & Entertainment’s vision, the Monumental Sports Network emerged as a groundbreaking digital platform with a cohesive brand identity and cutting-edge design.

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Inova Health System

Driven by a vision of innovative, compassionate healthcare, Inova’s rebrand features a refreshed logo and identity, redefining its commitment to excellence and inclusivity in a modern, cohesive platform.


Veris Residential

A redesigned Veris Residential website highlighted its commitment to sustainability and social responsibility, unifying properties and enhancing user experience to strengthen market positioning.

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Johnson & Johnson

J&J champions health equity by supporting self-empowerment and community-driven initiatives. The program aims to drive systemic change, ensuring that healthcare evolves to provide fair and equitable access for all.


Kawasaki Engines

Kawasaki's brand refresh led to a comprehensive partnership, featuring updated guidelines, new packaging, a virtual showroom, and a revamped website, enhancing brand differentiation and customer connectivity.

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Visa

A rebrand elevated Visa from a trusted credit card company to a leading engine of commerce, redefining its digital presence and positioning it as a purpose-driven innovator.

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JennAir

Inspired by the progressive spirit set forth by its founder, a legacy brand reborn, with a rebellious new look and connected digital platform to meet the expectations of new luxury consumers online and in-store.

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BlackRock

The world’s largest asset management firm set out to define a new corporate identity, one that’s fresh, nimble, and boldly brings its purpose and mission to life—for its employees, the industry, and a wider investor audience.

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Amway

Ongoing design, brand, and experience enhancements for the global commerce platform of the world’s largest direct selling company, helping inspire the next generation to live healthier, more empowered lives.

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Teladoc Health

A doctor’s visit, right on your smartphone. A virtual care platform reimagined to be even more convenient and easy to use, providing access to expert clinical quality care 24/7/365 in minutes, from anywhere, on any device.

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Stoli Vodka

Radical redesign for an iconic spirits brand, a site built to drive awareness and engagement. Original content that refreshes every 24 hours, celebrating everyday moments in sports, entertainment, pop culture, and social media.

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TravelClick

Cloud-based software solutions provider for hoteliers worldwide needed help redesigning their booking engine for the modern traveler, a scalable, mobile-first experience that eliminates friction and drives conversion.

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Taco Bell

Best-in-class ordering experience designed for fans, features a patent-pending one-step reordering process, in-app payment and pick-up preferences, time-based promotions, and an easy-to-use menu that enables item customization.

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American Express

Multi-year design and user experience contributor for the digital platform behind the Shop Small movement, which helps support small businesses, create jobs, preserve neighborhoods, and fuel local economies nationwide.

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Aetna Health Insurance

Multi-year digital transformation, changing their sprawling business into a focused, intuitive, health-centric experience. Designed to support millions of prospects and members on their lifetime health journeys.

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Club Nokia

At Club Nokia in downtown L.A., concert-goers are encouraged to explore and relive past shows from the theater. They can view video, text, and photos with floor and touch interfaces and contribute their own using their mobile devices.

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American Eagle

A one-of-a-kind experience that provides customers with an opportunity to use the custom photo studio to share their photo and personal message on the 25-story-high digital signage for all of Times Square to see.

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Verizon

User interface and experience design contributor for the multichannel customer experience for wireless and residential business units, including the e-commerce platform, account portal and app, and retail digital signage and acquisition tools.

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