Tyler Forster
Design & Strategy Leader.
Pioneering visionary product and service experiences.
Biography
Experience design leader with 20+ years of expertise leading multidisciplinary teams in experience design, design systems, UX, product design, interaction design, and digital innovation. Skilled at bridging design strategy, systems thinking, and customer experience (CX) to create scalable, user-centered solutions. Deep expertise in building and evolving enterprise design systems, component libraries, and accessibility frameworks (WCAG, ADA compliance) across cross-platform digital ecosystems. A hands-on leader in UI/UX design, prototyping, usability testing, and front-end collaboration, I drive high-impact digital products that balance business objectives with user needs. Adept at leading teams through agile, lean UX, and human-centered design (HCD) methodologies to enhance efficiency, consistency, and innovation at scale. Known for fostering strong cross-functional collaboration across product, engineering, marketing, and executive teams to align design initiatives with corporate vision.
Honors & Awards
AAF Awards
7 Gold, 3 Silver
Architectural Digest Design Show
Best-in-Show Branded Installation
Clio Awards
7 Gold, 1 Shortlist
Communication Arts
2 Interactive Annual Features
Effie Awards
4 Gold, 1 Silver, 4 Bronze, 2 Finalist
Cannes Lions
2 Grand Prix, 1 Gold Cyber, 2 Silver Cyber
Drum Design Awards
1 Gold
SEGD Global Design Awards
1 Merit Award
U.S. Patent D858544
September 3, 2019
Webby Awards
2 Wins, 5 Honorees
One Club & One Show
1 Gold, 2 Silver, 7 Merit Awards
W3 Awards
3 Gold, 30 Silver
Select Clients
DAI Global
DAI Global's corporate website underwent a redesign to align with its strategic vision, enhancing aesthetics and user experience while supporting expansion into financial and commercial sectors.
Engel & Völkers
Inspired by Engel & Völkers’ legacy in luxury real estate, the brand’s new digital platform and creative overhaul embody its global prestige, enhancing agent growth and client engagement with a modern, digital-first approach.
Monumental Sports Network
Driven by Monumental Sports & Entertainment’s vision, the Monumental Sports Network emerged as a groundbreaking digital platform with a cohesive brand identity and cutting-edge design.
Inova Health System
Driven by a vision of innovative, compassionate healthcare, Inova’s rebrand features a refreshed logo and identity, redefining its commitment to excellence and inclusivity in a modern, cohesive platform.
Veris Residential
A redesigned Veris Residential website highlighted its commitment to sustainability and social responsibility, unifying properties and enhancing user experience to strengthen market positioning.
Johnson & Johnson
J&J champions health equity by supporting self-empowerment and community-driven initiatives. The program aims to drive systemic change, ensuring that healthcare evolves to provide fair and equitable access for all.
Kawasaki Engines
Kawasaki's brand refresh led to a comprehensive partnership, featuring updated guidelines, new packaging, a virtual showroom, and a revamped website, enhancing brand differentiation and customer connectivity.
Visa
A rebrand elevated Visa from a trusted credit card company to a leading engine of commerce, redefining its digital presence and positioning it as a purpose-driven innovator.
JennAir
Inspired by the progressive spirit set forth by its founder, a legacy brand reborn, with a rebellious new look and connected digital platform to meet the expectations of new luxury consumers online and in-store.
BlackRock
The world’s largest asset management firm set out to define a new corporate identity, one that’s fresh, nimble, and boldly brings its purpose and mission to life—for its employees, the industry, and a wider investor audience.
Amway
Ongoing design, brand, and experience enhancements for the global commerce platform of the world’s largest direct selling company, helping inspire the next generation to live healthier, more empowered lives.
Teladoc Health
A doctor’s visit, right on your smartphone. A virtual care platform reimagined to be even more convenient and easy to use, providing access to expert clinical quality care 24/7/365 in minutes, from anywhere, on any device.
Stoli Vodka
Radical redesign for an iconic spirits brand, a site built to drive awareness and engagement. Original content that refreshes every 24 hours, celebrating everyday moments in sports, entertainment, pop culture, and social media.
TravelClick
Cloud-based software solutions provider for hoteliers worldwide needed help redesigning their booking engine for the modern traveler, a scalable, mobile-first experience that eliminates friction and drives conversion.
Taco Bell
Best-in-class ordering experience designed for fans, features a patent-pending one-step reordering process, in-app payment and pick-up preferences, time-based promotions, and an easy-to-use menu that enables item customization.
American Express
Multi-year design and user experience contributor for the digital platform behind the Shop Small movement, which helps support small businesses, create jobs, preserve neighborhoods, and fuel local economies nationwide.
Aetna Health Insurance
Multi-year digital transformation, changing their sprawling business into a focused, intuitive, health-centric experience. Designed to support millions of prospects and members on their lifetime health journeys.
Club Nokia
At Club Nokia in downtown L.A., concert-goers are encouraged to explore and relive past shows from the theater. They can view video, text, and photos with floor and touch interfaces and contribute their own using their mobile devices.
American Eagle
A one-of-a-kind experience that provides customers with an opportunity to use the custom photo studio to share their photo and personal message on the 25-story-high digital signage for all of Times Square to see.
I have led experience design and innovation initiatives for Fortune 500 brands and global companies, including Walmart, CVS Health, BlackRock, Comcast, Delta Air Lines, Dollar General, Visa, Johnson & Johnson, L’Oréal, Mondelez International, Eli Lilly, and American Express. Passionate about inclusive design, accessibility, and personalization, ensuring equitable experiences for diverse audiences. Recognized with top industry awards (Addys, AIGA, Clios, Cannes Lions) and a U.S. Patent for UX innovation. Proven track record of scaling design operations, building high-performing teams, and optimizing workflows to increase engagement, revenue, and customer satisfaction. A thought leader in UX strategy, design systems governance, and emerging technologies (AI, AR, spatial computing), empowering teams to drive measurable business impact through data-driven, user-centric solutions.
Verizon
User interface and experience design contributor for the multichannel customer experience for wireless and residential business units, including the e-commerce platform, account portal and app, and retail digital signage and acquisition tools.